Xu Lanying

Master of Economics from the University of Birmingham, formerly employed at Shanghai Weike Advertising Co., Ltd. (an international advertising agency). Wieden+Kennedy Shanghai Branch), for the parent (Shanghai) Advertising Co., Ltd. ( Mother Shanghai ), serving as Creative Director, has long been engaged in brand marketing and promotion, with clients including NIKE 、 MERCEDES BENZ 、 TIFFANY , well-known domestic and international brands such as Tmall. Currently serves as a director of NORTHLAND and the deputy general manager of its Shanghai branch.